Project / 001Completed
club KIND.
Client
club KIND.
Year
2026
Discipline
BRAND / ART DIRECTION
Role
Brand Identity / Art Direction
Overview
001
Completed
2026
A contemporary, emotionally aware brand world built to feel open, expressive and culturally grounded.
club KIND needed a visual identity with enough personality to stand out without falling into polished sameness. The resulting system pairs a soft, memorable mark with a growing cast of hand-drawn characters, symbols and bold colour relationships.
The world
The identity was designed as a flexible world rather than a fixed logo. Its illustrated language can move across campaigns, products and spaces while remaining recognizably club KIND.
“Considered, but never over-controlled.”
Selected documentation
Visual study
Project record
Roles
- Brand Identity
- Art Direction
- Visual System Design
- Campaign Design
- Brand Applications
Credits
Full credits pending archive update.
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